A Doritos advertisement shown during the Super Bowl has sparked controversy over its possible implications for abortion.
The chip maker’s advertisement featured a woman pregnant in her third trimester getting an ultrasound. Her husband is nearby eating Doritos, which the the ultrasound reveals is attracting the attention of the baby in the womb. What happens next is a bit strange, so we’ll let you just watch the commercial to see for yourself if you want (video below).
The pro-choice organization NARAL Pro-Choice America was dismayed by the ad, tweeting that they didn’t like “that Doritos ad using [the] anti-choice tactic of humanizing fetuses.”
— NARAL (@NARAL) February 8, 2016
Lots of people responded to NARAL’s tweet on Twitter, pointing out the obvious fact that fetuses are in fact human already.
Doritos is getting slammed for humanizing a fetus? What do people think human fetuses are? Puppies? https://t.co/vSTDgCna9T
— Mike von LaLa-land (@Haag_N_Daz) February 8, 2016
Madness. A human fetus is a human. The baby does not need “humanizing.” https://t.co/v3W924FyCR
— Father Brian O’Brien (@frobrien) February 8, 2016
— Samantha Markus (@samantharmarkus) February 8, 2016
Here’s the ad (warning: while there’s nothing immoral, it’s a bit intense!):
What do you think of the ad? Let us know in the comments!
[See also: 5 Feminist Pioneers Who Were Against Abortion]